A new musical addiction of mine, the video came out about a week ago on Universal Music Japan. I think the reason I feel the need to promote Asian artists on here is because I find that America is very closed off to artists from other cultures especially if they speak in their native languages and even more so if they are Asian. I think the US market misses out on a lot of talent because we insist that singers sing in English. Japan and Korea have two of the biggest music industries outside of the West. They set trends for almost all of the rest of East and South East Asia. Ignoring the music coming out of Asia is almost like ignoring global economic or political trends. Some of the most innovative ways to market and package artists are coming out of these two countries especially since markets for singles and albums in their native countries (much like our own) is shrinking. Watching their influence expand abroad is quite fascinating. I also think there is a stigma attached to listening to music from Asia, some people think you're an anime and manga freak (especially if you are Caucasian...and for the record I was only into Pokemon and that was in third grade) or that you have an unnatural obsession with Japan. This stereotype is only encouraged by the fact that many people who learn about Japanese and Korean artists do so through watching the openings for cartoons like Naruto and Bleach. However, it's funny that these stereotypes exist in the West while Asian countries listen to as much Western music like Britney Spears as they do J-pop and K-pop, and believe me I am pretty sure most of the Asian market for Western pop doesn't understand English either. So what really is the barrier for American listeners to start enjoying music from around the world regardless of language? The only answer I can come up with is our superiority complex, our music is always better, just like our TV and movies are ALWAYS superior right? Do yourself a favor and branch out a bit if you haven't already.
Tune In Turn On Get Dropped
2 days ago